Purple, an AI-based Digital Publishing Platform specifically for publishers, has announced its expansion within the UK market and an all-new service designed to cater for SMEs.
Hamburg, Germany, July 26, 2024 -- Founded in 2007, Purple works with over 600 brands all over the world providing digital publishing software which efficiently helps publishers deliver engaging web, app, and social media content to their readers.
The German-headquartered company has decided to strengthen its activities in the UK due to increasing demand and growing need. Major publishers such as Bauer UK, Immediate, and Ourmedia have already placed their trust in Purple and use the platform to manage their digital content efficiently and successfully.
The UK launch coincides with the appointment of John Rahim as the new UK Representative overseeing the UK business working closely with the management team in Berlin.
Stephan Heck, founder and CEO of Purple said: “We are delighted to be expanding our service in the UK, which is one of Europe's most important markets to us.
“With renowned publishers already on board, we are confident that the UK can become one of our largest markets and we are looking forward to helping UK publishers create multichannel experiences and flexibly expand their editorial offering.
At a glance
- Company
- Purple
- Announcement
- Expansion
- Location
- United Kingdom
Key figures
- Brands served worldwide
- over 600
- Purple Essentials implementation
- within three months
People
- John RahimUK Representative
- Stephan HeckFounder and CEO
Products and programs
“The appointment of John Rahim brings a wealth of experience and expertise in the publishing industry and he will play a key role in further expanding our market presence and exploring new business opportunities.”
Alongside its UK launch, Purple has also introduced a new Essentials service, designed to to meet the needs of small and medium-sized publishers.
This new all-in-one publishing solution offers a comprehensive range of tools and features designed to optimise and simplify the entire publishing process.
Purple Essentials is an integrated solution that includes an editorial system with app and website integration, AI support, as well as all necessary tools for payment, subscription, and much more.
Stephan Heck added: “We recognise that SMEs may not have the budget to implement our bigger software solutions, so we created Purple Essentials to meet that need.
“This solution is ideal for publishers who want to manage their digital content professionally and efficiently. With Purple Essentials, publishers receive a user-friendly platform that covers all aspects of digital publishing, significantly simplifying the entire process.
“The implementation of Purple Essentials can be completed within three months, enabling a quick and efficient launch. Additionally, the solution is extremely cost-effective and offers excellent value for money, allowing even smaller publishers to benefit from its extensive features.”
For more information about Purple and its service offerings, visit www.purplepublish.com and www.purplepublish.com/en/essentials.
Contact Info:
Name: Gundel Henke
Email: Send Email
Organization: Purple
Website: http://www.purplepublish.com/
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In brief
Purple, a Germany-headquartered digital publishing software company, says it is expanding its activities in the UK in response to increased demand. The company names John Rahim as its UK Representative, working with its management team in Berlin. Publishers including Bauer UK, Immediate and Ourmedia already use Purple’s platform, according to the release. Alongside the UK expansion, Purple has launched Purple Essentials, an all-in-one service aimed at small and medium-sized publishers. The offering includes an editorial system integrated with apps and websites, AI support, and tools for payments and subscriptions. Purple says implementation can be completed within three months. Founder and CEO Stephan Heck said the service was created for publishers that may not have the budget for the company’s larger software solutions.
Key takeaways
- Purple says it is increasing its UK market activity amid rising demand.
- John Rahim has been appointed UK Representative.
- Purple Essentials is a new publishing service aimed at small and medium-sized publishers.
- The service includes editorial, app and website integration, AI support, payment and subscription tools.
