Questions around this news
Who are the new sales leaders, and which regions will they cover?
A2Z Cust2Mate Solutions named Kirk Morrison to lead sales in the Americas and Rodolphe d’Avezac to head sales in Europe. The company said these appointments are intended to support its efforts to grow revenue and reach more customers in those regions.
What features does the company’s smart-cart platform offer?
The release describes a shopping-cart platform with touchscreens, artificial intelligence and tools that tailor interactions in real time. It says the technology is intended to support in-store checkout, personalized promotions and data insights for retailers, while improving the shopping experience for consumers.
How can a smart shopping cart support in-store retail?
A smart shopping cart can combine a screen and digital tools with the familiar cart used during a store visit. Depending on its design, it may help shoppers access product information or promotions and help retailers understand customer interactions. Specific functions vary by system and retailer.
What business goals are behind the leadership appointments?
The company says the hires are part of an effort to expand its presence in smart retail technology and strengthen sales activity in the Americas and Europe. The release links the appointments to pursuing revenue growth and broader market reach, but does not provide sales targets or a timetable.

- A2Z Cust2Mate Solutions announced key additions to its global sales leadership team to accelerate growth in the Americas and Europe.
- The company’s core product is a state-of-the-art smart-cart platform that integrates interactive touchscreens, AI and real-time personalization tools to enhance the shopping experience.
- Cust2Mate’s recent commercial traction is supported by a series of notable orders and partnerships.
A2Z Cust2Mate Solutions (NASDAQ: AZ), an innovator in AI-powered smart-cart technology that enables seamless in-store checkout, personalized promotions and real-time data intelligence, is advancing its global sales leadership and expanding its footprint in the smart retail technology market. The company announced recent strategic appointments designed to drive revenue growth and market penetration. The company’s innovations in smart shopping-cart technology are aimed at transforming the in-store experience for retailers and consumers alike.
Earlier this month, A2Z Cust2Mate Solutions announced key additions to its global sales leadership team to accelerate growth in the Americas and Europe. The company appointed Kirk Morrison as head of sales for the Americas and Rodolphe d’Avezac as head of sales for Europe. The new appointments reflect a…
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At a glance
- Company
- A2Z Cust2Mate Solutions
- Ticker
- NASDAQ: AZ
- Announcement
- Executive
People
- Kirk MorrisonHead of sales for the Americas
- Rodolphe d’AvezacHead of sales for Europe